Yar’Adua to unveil “Re-branding Nigeria” logo, slogan on Tuesday…
President Umaru Yar’Adua, will, tomorrow in Abuja, unveil the re-branding Nigeria logo and slogan, as his administration pushes to give the nation a more positive image.Former Nigerian Head of State, General Yakubu Gowon would be chairman of the occasion which is expected to attract a cream of top government functionaries, business moguls, the diplomatic corps and media executives.
According to the Minister of Information and Communications, Prof. Dora Akunyili, the launch would be a major step towards changing the negative perception of Nigeria and her people both locally and internationally.
The Minister said the campaign would also target “re-orienting Nigerians, changing the negative attitudes of Nigerians, making Nigerians to believe in themselves, inculcating optimal spirit of patriotism in Nigerians and at the same time, celebrating our very best before the international community”.
The minister said the core of this campaign would be a return to the cultural values of Nigerians as a people, as well as, how Nigerians see the nation.
“Countries that have excelled held on to their cultural values. Nigeria has rich and robust cultural values good enough to make the country better and to project to the world.”
Unfortunately, the actions and inactions of a few of us and the skewed reportage by the international media have either tarnished our image, or mis-branded this country and that is why we want to re-claim the lost glory by re-branding our image”, she said.
The Minister said the campaign would be tied to slogan and logo because to every brand, there must be an inspiring logo and slogan to drive it.
She argued that the campaign would go beyond slogan and logo and “targeted at internalising our values and developing new attitudes in the private and public life”.
The federal government, she said would intensify interface with different stakeholders and the masses through Town Hall and Local Government Area Meetings, immediately after the launch with a view to creating awareness and opening up a deliberative process and feed-back mechanism to secure the buy –in of Nigerians at the grass roots.
She noted that the mass media had a key role to play by emphasising positive story about Nigeria and responsible report of what could be considered as the negative, for the campaign to succeed.
